Country: Latvia
Retailer: Viada
Period: April – July 2026
DUNLOP × VIADA: "Travel without worries" — Loyalty Stamp Promotion
Campaign at a glance
NORD Sales Partners organized a fully integrated loyalty stamp promotion for VIADA, Latvia's leading fuel station network, featuring 14 Dunlop-branded travel and cycling accessories at up to 50% off retail price. The campaign runs from 3 April to 31 July 2026 at all VIADA full-service stations across Latvia.
Mechanics
Shoppers collect stamps with every fuel purchase (€5 = 1 stamp) into a dedicated booklet, then redeem completed booklets at the cashier for instant discounts of up to 50%. The mechanic is simple, proven, and drives repeat station visits throughout the summer travel season.
Ambassador activation
The campaign is publicly endorsed by Emīls Liepiņš — Latvia's most prominent professional road cyclist, 3× Latvian National Champion, and UCI ProTeam rider with Pinarello–Q36.5 in 2026. His endorsement anchors the "travel & outdoor" positioning of the Dunlop accessories range and connects the brand to an aspirational, active-lifestyle audience.
Product range
The 14-item lineup covers both motoring and cycling needs: polarised driving glasses, neck pillows, an umbrella, a Bluetooth speaker with FM radio, a digital tyre compressor, bicycle bags, lights, a combination lock, and a phone mount — all under the trusted Dunlop name.
NORD Sales Partners role
We manage the end-to-end execution: promotion concept and mechanics design, product sourcing and packaging, leaflet and POS material production, ambassador contracting and activation, and in-store rollout coordination. This campaign is a strong reference for fuel retail, DIY, and grocery chains looking to boost basket size and loyalty engagement through premium branded accessories.
